Course Overview

This course equips learners with a 360-degree understanding of digital marketing. From organic growth via SEO to paid promotions through SEM and PPC, and from social content creation to analytics-driven campaign optimization—this course is ideal for aspiring marketers, entrepreneurs, and brand builders.

Mode: Online | Duration: 30 Hours | Credits: 2 | Level: Beginner to Intermediate

What You’ll Learn

By the end of this course, you will be able to:

• Understand the differences between digital and traditional marketing

• Execute on-page and off-page SEO strategies

• Navigate search engine marketing and ad auctions

• Implement PPC campaigns using various bidding types and platforms

• Develop content marketing plans with A/B testing

• Leverage social media channels to drive engagement and awareness

• Craft and execute mobile and email marketing strategies

• Use digital analytics tools (like Google Analytics) to evaluate performance and ROI

 Course Curriculum

 Hands-On Learning

• Campaign Simulations: Build SEO, SEM, and social campaigns using real tools

• Google Analytics Walkthroughs: Learn how to interpret live dashboards

• Content & Email Labs: Practice writing copy and scheduling campaigns

• A/B Testing Projects: Optimize content based on performance data

Assessment

 Who Should Enroll

Ideal for:

• Students and freshers entering digital roles

• Marketing professionals transitioning to digital platforms

• Entrepreneurs and business owners promoting online

• Freelancers, influencers, and content creators

 Certification

Earn a Certificate of Completion from UniKaushal upon successful completion of the course and assessments.